NOT SO MUMSY is an inspirational and interactive destination for the modern mama. We see the term “MUMSY” as the notion of losing yourself in/to motherhood, so on the flip side NOT SO MUMSY is for women who love and embrace motherhood, but also want to retain a sense of self (and style or fashion or whatever you were into pre-kids). No parenting advice or judgement here- just support through shared stories, contributor posts & interviews, while still covering fashion, beauty, travel and all the things we loved pre-kids, just packaged up to include our favourite little people, and with an extra healthy dose of self care, because #mumlife. THE SHOP is an extension of this